March 12-13: DMA in DC 2013: Critical Issues for DMAAction

March 12-13, 2013, Washington DC
In a data-driven economy, you value DMA for our ability to help navigate the complex and converging worlds of data-driven marketing and regulatory policy. We have one goal at DMA in DC 2013:  to provide you with the policy insight, advocacy tools and powerful …

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March 14: Data Governance: A Strategic Briefing for Senior Executives

March 14, 2013, Washington DC
Designed for senior leadership, this special session will help you evaluate or implement your data governance practices within your organization. Be there and ensure you are doing everything you can to protect your business

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January 24: Data Innovation Day

We are living in a data-driven world where consumers – and the economy – are enjoying greater benefits from innovative data use than ever before. The ability to collect and analyze data to drive strategic marketing is reshaping how individuals and organizations engage, interact and …

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ON-GOING

Protect Your Business, Get Educated!
3-Day Data Governance Certification

February 11-13, 2013 – San Francisco
March 20-22, 2011 – Chicago
April 24-26, 2013- New York
May 15-17- DC
June 24-26 – New York

Marketers should always follow best practices when it comes to data and information security, including physical security, virtual security, …

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December 3-4: NCDM

The End of Strategic Marketing: Threats to the Data-Driven Way of Life
Keynote Panel at NCDM2012
December 3-5, 2012
Today, data-driven marketing isn’t just a practice – it’s a way of life.  But threats to that way of life are growing every day.  In Washington and around the …

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November: Introduction to DDMI

November: Introduction to DDMI

View this re-play of the November 2012 DDMI Kick-off. It provides a complete view of the initiative, its goals and how you can participate.

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