The Threat
… to End Data-Driven Marketing
Data has transformed the marketing landscape forever. It’s clear that our increasingly data-driven world is reshaping how consumers and brands engage, interact – and benefit from one another. But the threats to the data-driven way of life are growing every day. Congress and regulators around the globe want to put an end to the collection and use of consumer data.
-
The Federal Trade Commission is telling tall tales about marketing practices – that a consumer who buys a deep fryer online will be denied health insurance.
-
Consumer activists are using scare tactics – saying that “consumers are being pinned like insects to a pinboard” by marketers.
-
The press is slanting the story – reporting that marketers who collect personal consumer data are worse than the FBI or the IRS.
-
Congress is investigating data-driven marketers for the most basic – and ethical – marketing practices, and threatening legislation to stop the use of consumer data for marketing purposes.
…We cannot let these mischaracterizations about data-driven marketing stand.
Press Coverage of The Threat
- The Wall Street Journal: “What They Know” Series
- Bloomberg: Brokers Mine Social Media for Data, Lawmakers Say (November 8, 2012)
- The New York Times: Senator Opens Investigation of Data Brokers (October 11, 2012)
- The New York Times: “You For Sale: Mapping, and Sharing, the Consumer Genome” (June 16, 2012)
