… to End Data-Driven Marketing
Data has transformed the marketing landscape forever. It’s clear that our increasingly data-driven world is reshaping how consumers and brands engage, interact – and benefit from one another. But the threats to the data-driven way of life are growing every day. Congress and regulators around the globe want to put an end to the collection and use of consumer data.
The Federal Trade Commission is telling tall tales about marketing practices – that a consumer who buys a deep fryer online will be denied health insurance.
Consumer activists are using scare tactics – saying that “consumers are being pinned like insects to a pinboard” by marketers.
The press is slanting the story – reporting that marketers who collect personal consumer data are worse than the FBI or the IRS.
Congress is investigating data-driven marketers for the most basic – and ethical – marketing practices, and threatening legislation to stop the use of consumer data for marketing purposes.
…We cannot let these mischaracterizations about data-driven marketing stand.
Press Coverage of The Threat
- The Wall Street Journal: “What They Know” Series
- Bloomberg: Brokers Mine Social Media for Data, Lawmakers Say (November 8, 2012)
- The New York Times: Senator Opens Investigation of Data Brokers (October 11, 2012)
- The New York Times: “You For Sale: Mapping, and Sharing, the Consumer Genome” (June 16, 2012)