December 3-4: NCDM

The End of Strategic Marketing: Threats to the Data-Driven Way of Life
Keynote Panel at NCDM2012

December 3-5, 2012

Today, data-driven marketing isn’t just a practice – it’s a way of life.  But threats to that way of life are growing every day.  In Washington and around the globe, regulators want to put an end to the collection and use of consumer data.  Learn about the boogey men threatening your bottom line from marketers on the front lines of the war against big data. Panelists include:

  • Tony Hadley, Senior Vice President of Government Affairs and Public Policy, Experian
  • Susan Fox, Vice President, Government Relations, The Walt Disney Company
  • Brooks Dobbs, Chief Privacy Officer, KBM Group
  • Linda Woolley, Acting CEO and President, Direct Marketing Association (Moderator)
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