March 14, 2013, Washington DC
Designed for senior leadership, this special session will help you evaluate or implement your data governance practices within your organization. Be there and ensure you are doing everything you can to protect your business.

The sheer mass of consumer information available today is overwhelming. Marketers and fundraisers should always follow best practices when it comes to data and information security, including physical security, virtual security, and monitoring.   Best-in-class organizations do establish and communicate operational rules that insure privacy and compliance. Do you?

Join us for a 1-day short course Data Governance: A Strategic Briefing for Senior Executives.

Course Outline:

9am-12pm

• Framing the Data Discussion
• Reviewing the Organizational Structure

12:00pm-1pm

• DMA’s Data Driven Marketing Institute (DDMI) Lunch*

1pm-4pm

• Case Studies: Learning from Others
• Internal Data Collaboration
• External Data Collaboration
• Reflection & Action Steps

* DDMI is an advocacy effort that endeavors to advance and protect data-driven marketing by engaging the entire industry in a coordinated campaign to set the record straight about the countless ways that data-driven marketing benefits consumers and fuels the data-driven economy.

Your Data Governance Leader
VISIONARY GUIDE, Peg Kuman, Vice Chairman of Relevate
Peg is a 35-year veteran in the marketing data and management space — packs this session with “need-to-know” information, insight, a good dash of the future, and motherly affection – so you can better grasp where data-driven marketing stands today.

And yet, threats to this data-driven way of life are growing every day. Congress and regulators seem set on putting an end to the collection and use of consumer data by marketers and fundraisers.

As a proud partner in the first-ever Data Innovation Day, DMA is hosting a virtual event to celebrate data-driven marketing innovation – and to engage data-driven marketers in the growing data debate that is taking shape in Washington and around the world.

DMA will be hosting a webinar to support the efforts of the collective Data Innovation Day. For more general information about the initiative go to the website: datainnovationday.org

Moderator:

• Ginger Conlon, Editor-in-Chief of Direct Marketing News

Panelists:

• Pam Dixon, Executive Director of the World Privacy Forum
• Ernan Roman, President, Ernan Roman Direct Marketing
• Rachel Nyswander Thomas, Vice President of Government Affairs for DMA
• Joe Zawadski, CEO of MediaMath

About Data Innovation Day: Data Innovation Day will be held on Thursday, January 24, 2013. The theme this year is “Big Data. Bigger Opportunities.” The purpose of Data Innovation Day is to raise awareness about the benefits and opportunities that come from increased use of information by individuals and the public and private sector. Visit www.datainnovationday.org for more information.

3-Day Data Governance Certification

• February 11-13, 2013 – San Francisco
• March 20-22, 2011 – Chicago
• April 24-26, 2013- New York
• May 15-17- DC
• June 24-26 – New York

Marketers should always follow best practices when it comes to data and information security, including physical security, virtual security, monitoring, and have in place business rules that insure privacy, and compliance including notice and customer choice. After years in the works, DMA has launched a comprehensive course and certification just for marketers who use, access, and live in the world of data and information. Protect your business, become armed with the most current information on the public policy debate about data and information and get certified in data governance.

Learn more about this certification and register at: dmaeducation.org

December 3-5, 2012

Today, data-driven marketing isn’t just a practice – it’s a way of life.  But threats to that way of life are growing every day.  In Washington and around the globe, regulators want to put an end to the collection and use of consumer data.  Learn about the boogey men threatening your bottom line from marketers on the front lines of the war against big data. Panelists include:

• Tony Hadley, Senior Vice President of Government Affairs and Public Policy, Experian
• Susan Fox, Vice President, Government Relations, The Walt Disney Company
• Brooks Dobbs, Chief Privacy Officer, KBM Group
• Linda Woolley, Acting CEO and President, Direct Marketing Association (Moderator)